Brigitte on wearing what you actually mean
A fashion writer who started Neworahub in 2023 talks about personal style, the slow shift away from trend cycles, and why getting dressed is still a political act.
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The Interview
Questions worth sitting with
Fashion writing often gets dismissed as shallow. How do you push back on that?
Clothes carry memory, class, aspiration, and grief. A single outfit can tell you more about a person's week than most conversations will. I write about that. The shallow version of fashion writing exists, but it's not the only version.
Where does personal style actually come from?
It accumulates slowly — from what you grew up around, what you couldn't afford, what you wore the day something important happened. Style is autobiographical, even when people think they're just picking a shirt.
Trend cycles move faster than ever. Is that a problem?
Speed creates anxiety and waste. When a "microtrend" lives for six weeks on social media, people buy things they won't wear twice. I find the longer arc more interesting — what keeps coming back and why.
What does a good piece of fashion writing actually do?
It makes the reader notice something they've walked past a hundred times. A good piece slows you down. It's less about telling people what to buy and more about making them think about why they want to.
What are you paying attention to right now that others are ignoring?
The return of clothes that require care — things you have to hand-wash, steam, fold properly. People are relearning the relationship between effort and attachment. When you invest time in something, you stop treating it as disposable. That shift is quiet but it's real.
The person behind the perspective
Brigitte Osei-Mensah writes about fashion as a cultural document — not a shopping guide. Her work sits at the intersection of personal history and collective style.
She has spent years observing how communities dress across different economic realities, and that groundwork shapes everything she publishes on Neworahub.